Type of Stakeholder: Instant Payment System
What The Stakeholder Can Do to Increase Women’s Awareness:
- Lead or coordinate nationwide awareness campaigns on Inclusive IPS services, benefits, and risks
- Provide knowledge content on benefits of IPS services
- Include rules in its Rulebook to guide DFSP activities
- Use inclusive branding and messaging that feature women
Type of Stakeholder: Regulator
What The Stakeholder Can Do to Increase Women’s Awareness:
- Integrate IPS awareness campaigns into financial literacy programs like Financial Literacy Weeks or community events
- Partner with women’s groups to disseminate broader digital financial services capability training as well as information about the Inclusive IPS
- Ensure regulations enable easy account opening (e.g., simplified CDD)
Type of Stakeholder: Digital Financial Service Provider
What The Stakeholder Can Do to Increase Women’s Awareness:
- Integrate financial capability training into onboarding ongoing engagement, and marketing strategies
- Develop and offer product and services content tailored to women
- Rely on female agents and relatable role models in promotional campaigns
- Sustain awareness and capability building through learning moments integrated into the user payment journeys
Type of Stakeholder: Industry Associations (e.g., banking, mobile money, fintech)
What The Stakeholder Can Do to Increase Women’s Awareness:
- Coordinate industry-wide financial literacy initiatives focused on women
- Share best practices among members for gender-inclusive product design and marketing
- Support capacity building on IPS design and delivery
Type of Stakeholder: Consumer Advocacy Groups
What The Stakeholder Can Do to Increase Women’s Awareness:
- Protect women consumer rights – ensure that campaigns include clear information on rights, responsibilities, and how to avoid fraud and exploitation
- Amplify user voices, bringing in real consumer experiences to ensure campaigns are responding to practical challenges faced by women
- Hold institutions accountable, monitoring DFSPs and government implementation of campaigns – advocating for transparency, fairness and impact
Type of Stakeholder: End Users
What The Stakeholder Can Do to Increase Women’s Awareness:
- With end users especially likely to trust social networks, they may play an active role in promoting payment features and warning against payment fraud
- Different segments of end users will be more effective champions. Messages should be tailored by segment to ensure relevance to each audience.
- Gatekeepers “give permission” to women users by modeling or training others on use of products and services.
- Early Adopters are important awareness builders as they show the product or service works and can benefit women as individuals and business owners
- Merchants can serve as agents, trainers and also demonstrate real-time benefits of payments in daily purchases, bill payment and more.
- Local leaders can encourage gatekeepers to champion financial access for women by showing how women’s individual and business access to payments benefits the local community and economy.